Scene from “The Wizard of Oz: Dorothy throws water on the Wicked Witch of the West (click here for video)
As a former brand manager, noticing product names is an ingrained occupational hazard.Sometimes, it’s also good for a laugh.
Thus, this is the first of a brief three-part series of product names at West Marine that tickled my funnybone.Never fear; while the names are somewhat of an inside joke, there’s just enough of a mini-lesson to make sure you get it.
Remember the Wizard of Oz’s Wicked Witch of the West, cry “I’m melting, melting!” Oh, what a world! What a world! Who would have thought a good little girl like you could destroy my beautiful wickedness! Ohhh! Look out! Look out! I’m going! Ohhhh – Ohhhhhhhhhh!”
Replace the words ”melting” with “dissolving”” and “good little girl like you” with “seawater” and you’ll get a very real sense of what happens to metal boat parts in seawater.In fact, some pundits muse her melting is a chemical reaction (click here for their theories), and that’s exactly what corrodes metal boat parts into oblivion, albeit a little less quickly.
Now if the Wicked Witch of the West deflected that water with an umbrella, or a sponge, Dorothy might still be her domestic slave.